DJ’s shoppable video screen shot

David Jones’ foray into shoppable video has been hailed for its “ballsiness”, but blasted for not being clickable on mobile devices favoured by its youth target market.

Ross Bark, principal e-commerce consultant at Salmat agreed the video looked good, but said it needed to have a listing of products overlaying the video, citing examples from ASOS and Barney’s in New York.

“This is the key – consumers want a shopping experience which has smooth interactions across all channels, which provides the best possible convenience – and this is the biggest challenge,” he added.

Read More: http://www.bandt.com.au/news/digital/djs-praised-for-ballsy-shopping-vid-despite-lack-o