SMH – Loose lips on social media a marketer’s delight

Local Measure has assisted Gelatissmo in connecting with customers, Check out Ross Barks commentary in the SMHgathering snapshots of customer opinions, and identifying influential customers.

Salmat Digital’s principal consultant Ross Bark says Gelatissimo found fans by searching through publicly posted Instagram pictures tagged with #gelatissimo, and then used Instagram’s geo-tagging capability to determine where the images were taken to help provide customers with improved customer service.

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