David Jones’ new shoppable videos have digital experts excited, but the retailer’s latest round of ecommerce developments needed to focus more on online customer service they argue.

Ross Bark, e-commerce principal consultant at Salmat Digital, said the videos will make it much easier for consumers to shop the looks.

Read More: http://www.bandt.com.au/news/digital/djs-gets-competitive-with-e-tail-updates …