E-commerce guru Ross Bark, of Salmat Digital, said by merging information gathered from social media sites with existing databases, marketers were hoping to predict real-time purchasing behaviour.

Read more: http://www.heraldsun.com.au/national-news/victoria/clever-geeks-follow-your-data-trail-to-find-out-everything-about-you/story-fndo4cq1-1226609595505#ixzz2YR3JHIL2